Cirrus Homes is a leading Vancouver home building and renovating company offering complete consulting, design and construction services.
After executing brand and website audits, it was recommended, as part of a new brand strategy, that cirrus homes update their corporate visual identity to reflect their brand position and values, to differentiate themselves from their competitors and to better reach prospective customers.
In addition to updating the company logo and tagline, the cirrus homes website was redesigned adding: new photography by Myshsael Schlyecher, increased functionality including sales funnel appropriate CTAs and landing pages, brand consistency and device responsiveness. We established a social media presence emphasizing Facebook and LinkedIn, implemented Google Analytics and SEO and since launch of the new site saw an increase of unique page views of an astounding 650% through direct, organic search and social media referrals.
Lean Business Internet Marketing Suite
BrandEssentials™
Creative Brief including Discovery Questionnaire, Research, Website Audit and Internet Marketing plan, Brand positioning and Strategy
Identity and graphic design: Logo redesign and tagline, typography, colour palette; Business cards; Signage; Uniform design and production
Responsive and Retina ready Website (high-resolution graphics) website viewable on any device
Website Pages: Customization and content population of pages including site map, text and images with additional landing pages to support customer/prospect sales funnels
Website messaging, CTAs (calls to action) and copywriting
New Project photography optimized, archived and added to site
Keyword development
SEO
Google Analytics and Webmasters Tool’s Set-up and implementation to monitor site statistics for audience, acquisition, flow and behaviour
Google Alerts / Mention setup for relevant terms for reputation management
Social Media profile pages for LinkedIn Company pg., Facebook Company pg., cirrushomes Twitter account, Google+ account, and cirrushomes Pinterest account.
Monitoring and Content Curation: Social Media accounts set up to implement the KADENZ Social Media Basic package: including aggregators, dashboards and spreadsheets to plan, monitor and manage a social media strategy
Project Details
Branding, Website design and development, Social Media and Internet Marketing
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