ROI is an exclusive distributor of several premium European outdoor lifestyle brands.
They represent Deuter, Hestra, and Devold in Canada and Treksta, Colltex, and Dahlgren in Canada and the USA.
Implemented a brand audit and refresh and was then tasked to develop a new website to showcase ROI, the ROI house of brands and to include e-commerce capabilities to sell all ROI brand products online direct to consumers, heavy users and industry professionals. Rik Bjornson, the principal at Kadenz worked with ROI as the Marketing Director from Sept 2017-June 2020 when the company down-sized do to the ongoing Covid-19 Pandemic.
Brand and Marketing Services
Responsible for all traditional and digital marketing efforts as needed for B2B and B2C promotions, including marketing strategy, budget allocation, on and offline advertising, co-op ad programs, email marketing, Social Media strategy and management, SEM, SEO, Influencer and Professional user marketing, and events.
BrandEssentials™
Working with the Director of Sales and the Management Team to develop and maintain the ROI brand, website, ongoing marketing initiatives, and sales and marketing materials on and offline.
Design and Development of the ROI brands and eCommerce website utilizing WordPress CMS and the WooCommerce platform, including ongoing maintenance, content development, and UX/CX improvements.
Developing landing pages as needed for content and Ads.
Copywriting, Positioning and brand messaging. Writing and editing blog posts as needed.
Assist in improving site performance, through recommended plugins and processes.
Setup of Google Tag Manager to increase website efficiency.
Setup and monitoring Google Analytics.
Setup Facebook pixel/backend on the website to facilitate FB ad marketing and retargeting.
Implemented and managed SEO
Event marketing – produce materials and sales tools etc. – BMFBF / VIMFF and Trade Shows
Email Marketing – setup backend and integrating the website with MailChimp. List maintenance and segmentation and monthly campaigns targeting multiple audiences (average 30-40% open rates and well above industry average CTRs)
CPC Advertising – Developing and managing AdWords account, ongoing product search campaigns, and merchant account.
Social Media – managing social media profiles, strategy, content/video and photography, landing pages, and marketing.
Project Details
Branding, eCommerce Website design, development and management, on and off-line Marketing
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