Avaluator V2
Avalanche Accident Prevention Card and Booklet
Working with Dr. Pascal Hageli, principal of Avisualanche Consulting and the author of Decision Making in Avalanche Terrain, we developed a visual Identity/logo, brand position and appropriate graphic treatment for the Avaluator booklet and card. We printed the Avaluator Card on a water-proof and durable, environmentally friendly material that won’t break down in the backcountry. The project was printed with Hemlock ZERO, which through carbon offset credits results in a 100% carbon neutral project.
KADENZ guided us through the Identity and Branding process while developing the design that helped make the Avaluator a resounding success with backcountry recreationists, including snowmobile riders, backcountry skiers, and snowshoers.
Pascal Haegeli, PhD President, Avisualanche Consulting