Maxxam Analytics is the Canadian market leader in analytical services and solutions to the energy, environmental, food and DNA industries and a member of the Bureau Veritas Group of companies – a world leader in testing, inspection and certification services.
KADENZ was asked to implement a Brand refresh program followed quickly by last minute design and development for their 2013 Corporate Responsibility Report — time frame 1 month: design to print delivery.
We saw the printed CRR for the first time today. It looks fantastic! … Clean, strong, bright, professional — a great communication piece that will have the desired impact both internally and externally. Great job.
The brand refresh program included adding a byline to the existing logo; developing a new colour palette, photo treatments, and support graphics; designing communications templates—everything from business cards, reports and ad formats to the maxxam website—and producing a brand standards guide to summarize and outline implementation for the new brand components.
Project Details
Brand Refresh and implementation across brand touchpoint and Corporate Responsibility Report. Strategy, concept, design and production.
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