Branding a nonprofit organization is just as important as branding a business.
Phoenix Gymnastics needed to reconsider its name and establish a consistent visual identity across all brand touchpoints and collateral material. Our process started with naming exercises and included development of an Identity/Logo, graphic treatments or visual identity and a portfolio of photographic images to be used throughout.
We dropped in on a few Phoenix children’s classes to take the photography. The captured images were presented as grainy-black and white to reflect an authentic-documentary style.
All images are © copyright 2011-2013 Rik Bjornson. All rights reserved.
